Ambush marketing produces brand exposure when people following an event notice the brand in event-related promotions. Repeated brand visibility during the event can increase brand awareness and recall among the event audience.
By placing a promotion in media or locations connected to the event, a brand gives event followers a chance to notice it.
For an ambush promotion to attract attention, it must be easy to see among the many messages around the event.
When an ambush promotion shows the brand name or logo clearly, people can identify the brand behind it.
As a brand appears more often, it becomes more familiar to the event audience.
Using the same name, logo, and message each time helps people remember the brand later.