Which Event Branding Creates Risk in Ambush Marketing?

In ambush marketing, protected event branding can include event names, logos, slogans, mascots, images, and footage. Trademark law may protect elements that identify the event, while copyright law may protect original creative material connected with the event.
An official event name or logo helps people identify the organizer and distinguish the event from others.
Through repeated use, a slogan or mascot can also become a recognized part of the event’s brand.
Rights in original photographs, posters, artwork, videos, and broadcast footage may belong to the organizer, broadcaster, photographer, or designer.
Changing part of protected event material does not automatically remove trademark or copyright risk.
Under trademark law, owners can challenge uses that may confuse people about sponsorship or approval.
Under copyright law, owners can control the copying and display of their original creative work.