How Does Direct Marketing Send Renewal Offers?

Direct marketing mails a renewal offer to subscribers whose plans are about to expire instead of promoting it to the entire customer base.
The notice reaches each subscriber before the expiry date, giving them time to continue the service without interruption.
Subscription records store the end date and postal address for each account.
The mailing list includes plans due to expire within a set period, such as the next 30 days.
Subscribers who have already renewed or have more time remaining are excluded.
A personalized letter is printed and sent to the address registered on each qualifying account.
The letter shows the current plan, expiry date, and renewal price.
It can include a website link, QR code, phone number, or reply form for renewal.
Renewing before the stated date keeps the subscriber’s service active.