Market research asks target customers about their needs, problems, current choices, and interest in the offer, which shows whether the offer is solving a real customer problem.
Customer interviews can explain what people struggle with in their current options.
Surveys can show how many target customers face the same problem.
Product concept tests can show whether customers understand the offer’s value.
Feedback on current choices can show what customers want to improve or replace.
Purchase interest questions can show whether the problem is important enough to act on.