How can poor questions weaken market research?
Updated on June 28, 2026 ·
1 min read
- Poorly worded market research questions can confuse respondents, suggest a preferred answer, or limit the choices they can give.
- A confusing question can make respondents answer something different from what the researcher meant.
- A leading question can make one answer sound more acceptable than another.
- A question with limited options can force people to choose an answer that does not fit them.
- Double-barreled questions can mix two issues and make the response unclear.
- Unclear wording can make different respondents understand the same question in different ways.