Market research studies customer budgets, price expectations, competitor prices, perceived value, and purchase intent to understand whether a price is likely to feel acceptable.
Customer budget questions can show the price range people are able to consider.
Price expectation questions can show what customers see as normal or fair for the offer.
Competitor price checks can show what customers already compare the offer against.
Perceived value feedback can show whether customers think the benefits justify the price.
Purchase intent at different prices can show where interest starts to rise or fall.