Market research studies market size, customer segments, buying frequency, location, and demand patterns to estimate whether enough people are likely to need or buy the offer.
Population or industry data can show how many people or businesses fit the target market.
Segment analysis can separate likely buyers from people who are outside the offer’s real audience.
Buying frequency can show whether demand is occasional, repeated, seasonal, or regular.
Location data can show whether enough customers exist in the area the business wants to serve.
Demand patterns can show whether interest is growing, stable, or falling.